Founded by Dinah Malyon 18 years ago, dmi Homestagers was the first homestaging company in New Zealand. While there has never been any doubt that dmi are the best in the business, in order to be recognised as such, it is vital to look the same – especially in a business which is all about perception and presentation. We were invited to design new branding for dmi that was as sophisticated, professional and elegant as their work.
Dinah and her team were keen to have the emphasis be on ‘Homestagers’ rather than dmi so we incorporated the initials into a frame surround. The bespoke hand-written font conveys the personal nature of their work, while navy and white are an elegant, timeless combination.
We also developed the tagline ‘Styling for Results . Since 1997’ to impart the company’s longevity, experience and focus on achieving the best outcomes for their clients. We hope we’ve done the same for them and can’t wait to see the signage on their new premises!
(Above – dmi’s previous branding)
And here it is: