We were recently tasked with rebranding a company called StarshipIt. Being a relatively new company, the management team didn’t want to move too far from their old name (and lose the hard-earned brand recognition they had to date) and yet they recognised that a rebrand was required to take them to the next stage of the business. It needed to be more in tune with their customer base of eStore operators and reflect the dynamic nature of their offering.
Old StarShipIt logo
ShipIT is an app that works with e-commerce sites (like magento, shopify, eBay etc.) to simplify the process of shipping goods purchased online. By integrating with courier companies (like DHL, Australia Post etc), ShipIT automates the process of generating postage labels and customs declarations (previously hand-written) and sends customers emails notifying them of their shipment’s progress. In our previous life as a magazine publisher, we would have LOVED ShipIT … honestly, it would have shaved days of work off the time taken to get each new issue out to subscribers and retailers.
The new brand was launched at the PeSA Annual Internet Conference in May and received great feedback. Australia Post (one of ShipIT’s major partners) commented that the new logo was “far more in tune with their customer base”.
We also helped conceptualise and design ShipIT’s stand for the conference – it was pretty different to your usual techy tradeshow booth but totally in line with ShipIT’s values and took potential customers on a truly authentic brand experience.
Along with the rebrand, comes a new website (also conceptualised and designed by us, but built inhouse by the client) and some nifty icons to visually represent what ShipIT offers.
And their new avatar …
ShipIT is really going places and we’re pretty excited to be along for the ride!
Here’s a snipped of ShipIT’s blog – designed and built by us. We have also created a lot of the content and developed a unique style of illustrating each blog post with black and white imagery overlaid with graphic elements …