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Identity design : Tree Essence

What started out as a conversation with Tree Essence around a new website ended up as a whole rebranding exercise. Tree Essence’s old logo didn’t reference their work and in fact was often construed by some as looking like the power key on an Apple Mac! Tree Essence also wanted to expand their business from being 99% custom builds of kitchens/laundries/joinery and the like, to include an ‘off the shelf’ range of their most classic pieces of furniture. A new brand identity was needed.

The result far more accurately reflects the nature of their work (being predominantly in timber) and is such a classic design that it will last as long as their extraordinary designs … a long time!

Rebranding included;

  • Logo
  • Signage for the company van
  • Business cards
  • Swing tags for products
  • In store promotional material
  • Letterhead
  • Website